01 | Inquiry:

What features do guests want in an app designed to navigate a theme park, find food options, and check wait times for popular rides?

02 | Investigation:

Mobile app users want to feel as though they have “insider knowledge” to maximize their time at the theme park and experience less time waiting in lines.

Usability sessions/intercepts conducted inside the theme park.

03 | Insights:

Mobile users want to feel like they have a “leg up” on the general population and have special access to information that will provide a better experience and maximize their time in the park, particularly as it relates to wait times.

04 | Initiative:

Provide a user experience with features that offer mobile users exclusive information to make them feel like insiders.

Interested in learning more about how the Seratti Group helped capitalize on these insights?  Let’s talk.