The Seratti Group is a unique research firm based in San Francisco. We work with organizations of all shapes and sizes — from multinational brands to early stage startups — as well as teams and individuals, to uncover insights and then tell the truth about how to do something meaningful with those insights.

The Seratti Group is led by Dr. Karen Seratti, a psychologist, global ethnographer, facilitator, researcher, educator, design/user experience consultant and coach.