01 | Inquiry:
What are the biggest struggles for pet owners whose dogs experience ear infections?
02 | Investigation:
Dog owners struggle to administer medications at home and would prefer treatment in the Veterinarian’s office to resolve ear infections.
In-home interviews and group sessions with dog downers whose dogs had experienced ear infections.
03 | Insights:
Dog owners want what’s best for their pets, but they want turnkey solutions that work with their busy schedules as well.
Dog owners trust their Veterinarians to make recommendations for treatment, but they will request a specific medication if they believe it is effective and will simplify their lives.
04 | Initiative:
Consumers will drive demand if they believe their lives can be simplified and their pets will have relief. The Seratti Group made specific recommendations on marketing and messaging initiatives that could capitalize on these insights.
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